Stand with Ukraine: Over UAH 2 Million Raised Through the Collaboration Between the COAT by Katya Silchenko and NOOVA

the COAT by Katya Silchenko, together with Italian brand NOOVA, launched the charitable project Stand with Ukraine. As part of this collaboration, a unisex sneaker collection was created, with designs inspired by Ukrainian symbols and the idea of solidarity with Ukraine.

To date, sales of the Stand with Ukraine collection have raised and directed toward charitable causes:
UAH 2,709,367.68 – allocated for the procurement of 12 electronic warfare systems “Synytsia.”

The funds have also supported the following initiatives:

• Spunbond Foundation – for the purchase of VAC therapy equipment for injured children in hospitals across Kyiv and the Kyiv region

• Charitable Organization “KOLO”

• Procurement of medical supplies for Maternity Hospital No. 7 in Kharkiv

• Kyiv Humanitarian Headquarters Tak.Shtab

• Charitable Organization HELP IN MUKACHEVO

• Charity concerts for the Armed Forces of Ukraine by S*EVENT #все_буде_ЗСУ

• City of Goodness – International Center for the Support of Women and Children

• #ArmWomenNow social initiative, providing women in the military with functional and well-designed uniforms

• Marathon “Born from the Flame”

• Charity initiative “The Power of Art. Investments in Elimination” – a contribution in support of combat units of the Main Intelligence Directorate of the Ministry of Defense of Ukraine

• A charity dinner organized by Mila Mahdii and the Kwiatkowski Family Foundation, with the support of A3OB.ONE, raising funds for the rehabilitation and treatment of severely wounded soldiers of the 12th Special Forces Brigade “AZOV” of the National Guard of Ukraine

• Recovery efforts following the attack on the Sviatoshynskyi district in April 2025

Beyond its charitable impact, the Stand with Ukraine sneakers have become a recognizable symbol of global support for Ukraine. Notably, they were worn by the President of Finland, Alexander Stubb, during his official visit to Kyiv. The Finnish leader arrived at Kyiv’s central railway station wearing white sneakers with yellow and blue accents by Ukrainian brand the COAT by Katya Silchenko.

The model is also part of the wardrobe of the First Lady of Ukraine, Olena Zelenska, who wore the sneakers in May 2022 during her meeting with the First Lady of the United States, Jill Biden.

Stand with Ukraine collection, created in collaboration between the COAT by Katya Silchenko and Italian brand NOOVA, has become not only a charitable initiative but also a symbol of international solidarity with Ukraine.