Shoe Market
the COAT by Katya Silchenko

As a conscious business, the COAT focuses its efforts on creating projects that promote the development of sustainable fashion in society, and support the trend towards eco-friendliness, social responsibility, and genuine assistance.

The charity event SHOE MARKET by the COAT by Katya Silchenko traditionally takes place in the summer in the courtyard of the showroom, gathering the fashion-conscious community of Kyiv to give new life to branded shoes and donate 100% of the proceeds to charity.

SHOE MARKET takes place every 2 years.

In 2023, the goal of SHOE MARKET was to raise 455,000 hryvnias for a modern prosthesis for Ukrainian defender Yuriy Zablotskyi from the Superhumans center. He lost his leg in the Kharkiv region after coming under mortar fire. Yuriy was also present at the event, having come from the rehabilitation center to Kyiv.

However, the team managed to raise more — 745,796 hryvnias. The funds were allocated to provide two modern prostheses for two defenders. This allowed us to help another serviceman, Serhiy Hulenko. Before the invasion, Serhiy worked in the police. On February 25, 2022, he joined the Armed Forces of Ukraine, having already sustained two severe injuries after being blown up on a mine on the islands near Kherson while preparing the area for an offensive. Both men received their prostheses and underwent the necessary rehabilitation at the Superhumans center.

This happened thanks to the active support of customers and friends of the brand. Together, we collected about 500 pairs of shoes from global brands: Dior, Chanel, Celine, Gucci, Louis Vuitton, Off-White, and others, which could be bought right in the COAT courtyard at affordable prices. An exclusive lot was auctioned off — shoes by First Lady of Ukraine Olena Zelenska. The event set its own record with hits by Wellboy, KOLA, Pianoboy (Dmitry Shurov), and a DJ set by Anton Ptushkin: half a million hryvnias in just three hours.

In 2021, SHOE MARKET brought together conscious and talented clients and friends of the brand to support several charitable initiatives at once. The event featured an auction of branded shoes, talks by psychologist Viktoria Akunina and Dr. Tolstikova, and concluded with an acoustic concert. The day's program was packed!

The first SHOE MARKET took place in 2019. All ambitious fundraising plans for targeted assistance were carried out in a relaxed and friendly atmosphere. All proceeds were distributed among the "Aid for Children with Cancer" fund, to Oleksandr Dozory for rehabilitation after a kidney transplant, to Volodymyr Polishchuk for treatment of relapse following a bone marrow transplant, and to seven-year-old Ulyana Peregon, who is fighting for her life against brain sarcoma.

Additionally, the necessary amount was provided to a woman undergoing chemotherapy and to a child with cerebral palsy. The remaining funds were directed to "Global Medic," a medical center specializing in the quality diagnosis of complex diseases.

"I am sure that if every business with a loyal audience shows how easy it is to help together, we can achieve much more as a society. We start with ourselves and are grateful for everyone's support," says the brand's creative director, Katya Silchenko.

Helping is not difficult at all. And if you put a little effort into a good idea and gather friends, it can even be fun and beneficial. Proven by SHOE MARKET.